Manulife Securities does not have an enterprise solution for Email Marketing and Newsletters. In general, you want to always ensure you are following proper compliance rules that you would for all communications to clients. Third-party vendors and tools for Email Marketing (Like MailChimp, Zoho, Constant Contact, AdvisorStream..) are allowed to be used by advisors with caution and care. If you have any questions, contact your Sales Communications compliance team, or visit our page on Compliance Considerations for Email Marketing
Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact list. Its high ROI makes it crucial to most businesses’ overall inbound strategy. Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization
You may be thinking, “Do people really still use email? Isn’t social media where it’s at for marketing today?” While it’s true that social media is an important channel for any digital marketing strategy, email has several advantages.
- email marketing campaigns can be personalized to a greater extent than those on social media.
- costs are considerably lower than for other channels
- In 2020, there were over 4 billion global email users.
- Conversions (selling your products and services)
- Brand awareness
- Customer loyalty
Define an email marketing strategy
To define your email marketing strategy, think about what you want to achieve with your first campaign. Here are some common goals for email marketing beginners:
- Promoting a new product
- Sharing a discount with loyal customers
- Getting more downloads for your latest ebook
- Updating subscribers on with company news
Your goals can be specific or broad — as long as they fit with your business and your audience. In either case, having a clear, measurable goal will make it easier to create your email content.