Women’s wealth is growing: advisors need to keep pace

Despite this massive shift, women are traditionally underserved by a financial services industry that has long geared its products and marketing toward men. The industry is also overwhelmingly staffed by men, particularly in the advisory segment, where men are estimated to outnumber women by more than 4-to-1.1 

But research shows that women tend to have a different experience with money than men and often take a different approach to setting financial goals.2 Advisors who want to seize the opportunity of this evolving market should ensure their service approach takes into account the needs of women investors. 

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